Search engines use mathematical formulas to determine the rank of a web page. These mathematical formulas are called ranking algorithms.
The individual ranking algorithms are the best kept secrets of the search engine companies. Fortuna, for you and your clients, First www Computers takes the hard work out of everything by making it our business to help you to decrypt the search engine algorithms....

    Content is the key
When a search engine spider indexes your web pages, it analyzes the HTML code of your web pages. Where on your pages do special keywords appear? Which words are written in bold face? (yes BOLD... why? well, more of that later ;) ) What text do you use in the title? The list goes on and on. There are very many different web page elements that search engines analyze on your web pages. A good combination of these web page elements can defiantly increase the ranking of your web pages on search engines.

For example, a web page that contains the keyword Ohio vacation in the title is probably relevant to people searching for the term Ohio vacation on search engines.

Some people think that it's enough to repeat a special keyword over and over on a web page to get high rankings for that particular keyword. Not any more though, it used to work in the early days of search engines. Nowadays, search engines can detect these keyword stuffing pages and as search engines don't want to be tricked, they will penalize sites that they find using these techniques. If you use dubious optimization techniques on your pages, it's very likely that search engines won't list your web site. The key to high search engine rankings is to use the right keywords in the right elements in the right combination on your web pages. Search engines like content rich web sites that offer a lot of information to web surfers, after all they are in the business of delivering information, make your site information (content) rich and your on to a winner.

    How to decrypt the ranking algorithms
As mentioned earlier, search engines don't reveal details about their ranking algorithms. First www Computer can help you to decrypt the ranking algorithm of any search engine. Yes it a game of 'cat and mouse'... but we've a very hungry cat ;)

First www Computer optimization services do the following:

1. We analyzes the web pages that currently have a top 10 ranking for your keyword.
2. We then compare these web pages with your own web page.
3. We advise you how to change your own web page so that you can get a similar ranking!

Think about it.... Web pages that currently have a top 10 ranking on a search engine have obviously done something right. If you do the same things, your web page can have the same rankings.

First www Computer services have the advantage over other SEO services in that our advice is specifically for your keyword, your web page and the selected search engine.
We understand web hosting and web design, it's been our primary business for over five years, that's why we're on your side!

First www Computer SEO services doesn't give you general advice. We target and only gives you advice that is tailored to your specific situation, or web site. In addition, First www Computer advice is based on the in-depth analysis of the current, up-to-the-minute top 10 results. Which means that First www Computer's advice is always up-to-date, specific, and accurate. You won't get that level of search engine optimization accuracy from many other SEO companies.....

Off-site factors:
In addition to optimized content, the ranking of your web site and it's pages is also influenced by off-site factors (also called off-page factors). Off-site factors are the number of links that point to a web site, the age of a web site and the number of people that click on a search result.

Only a few of the search engines consider the age of a web site (Google is one of them) and even fewer count the number of clicks a search result receives. The most important off-site factor is the number and the quality of links that point to your web site (link popularity). The more web sites that point to your web site, the higher your site will rank on search engines. If more than one web page is optimized for the same keyword, the web page with the best incoming links will get the best ranking.
It is difficult to get high search engine rankings for an optimized web site that doesn't have good incoming links. It is also difficult to get high search engine rankings for an un-optimized web site with many incoming links. First www Computer know how to create the balance and advise you accordingly... without confusing matter more, there is also the issue of 'Page Rank' leakage, but don't worry, when we create your linking campaign we optimize and select linking partners very carefully to prevent this.