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                                           Introduction to search engine marketing
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Why do you have to optimize your web pages for search engines?

New web sites can be submitted to search engines by filling out an online form. Unfortunately, a submission of your web site to search engines is not enough. Without optimizing your web site and pages, your web site will be probably end up being listed in position 7,523 of 634,234,202 other result pages.

Only a few web surfers look further than the first or second result page of a search engine 75% of searchers never look further than page one (Source: Georgia Institute of Technology). Most search engines display ten results on the first page; and very few searchers click the links to look at the second page.

  graphics  Did you know:  "Most users almost never look beyond the second page of search results."

  • You'll only get targeted visitors from search engines if your web site is listed in the top results. To achieve this, you must tell search engines what your web site is all about, help them to index it and understand the content presented to them.
  • Search engines must be able to find out what your web site is all about. If search engines cannot understand the content and coding, they won't be able to find out that your web site is about, for example  'mobile phones'. Which in turn means that they cannot give your web site high rankings for your particular chosen keyword that it deserves.
  • The process of optimizing your web site and it's pages so that search engines can quickly find out what your web site is all about, is called search engine optimization (SEO). First www Computers help you, optimize you and your clients web pages so that they can be listed for the best possible search engine results.
 
 
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